Wednesday, March 14, 2012

innovation demands continuous renewal

Recently published on Slideshare: John Woodworth from 3M presents the case for building the open, creative enterprise. The presentation is an excellent summary of the key principles and value drivers for moving enterprise competitive advantage from a focus on productivity to one focused on innovation. While much of what he covers is familiar to innovation and collaboration practitioners, it's fascinating to see this message presented as a renewal mandate to an organization (3M) that many of us view as synonymous with innovation. As John points out in the presentation, the competitive landscape is more dynamic than ever. Even leading organizations have to continually challenge themselves to stay at the forefront, or risk being quickly overtaken in a market that is becoming ever more idea-driven.

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